leanne sia 11/19/25 leanne sia 11/19/25

Why I'm Not Doing Black Friday Coaching Deals (And What I'm Doing Instead)

Every November, the coaching industry turns into a circus of countdown timers and manufactured urgency. This year, I'm opting out. Not because Black Friday is wrong—but because identity work isn't an impulse purchase. And more importantly? I respect you too much to play games with you. Here's what I'm doing instead.

Somewhere along the way, it stopped feeling like freedom.

You’re making money.
Ticking boxes.
Getting results.

But you’re also:
💔 Missing bedtime stories because you’re still on your laptop
💔 Feeling guilty on family holidays be

You've done the courses.
Hired the coaches.
Bought the templates.
Set up the Notion boards.

You KNOW the strategy.

But you're still:

Overthinking every decision until the opportunity passes
Procrastinating on the launch you've been "planning&

I’m The Big Deal Identity Coach, which basically means I help ambitious female pioneers stop running their businesses from fear, doubt, and imposter syndrome…
and start leading from the identity of the woman who actually gets to have it

“I know what I should be doing. I know all this. I’m just not doing it.”

I heard that exact sentence over and over again this year — at Atomicon, in Voxers, in DMs.

Brilliant, ambitious women who know their stuff… but

I think every woman in business should have a "self-led era."

Why?

Because once you get beyond beginner in business, the containers you pay to be in can literally contain you.

So many brilliant ideas and power moves are being lost becaus

You still think it was a fluke, don't you?

Even after the six-figure year. Even after the waitlist. Even after the client who said "you've changed my life."

That tells me your inner critic is still quietly driving the car.

Because on pap

🔥 BIG DEAL IDENTITY WERK IRL

@kylie_kelly - email + relationship marketing powerhouse - jumped on a convo with me recently about how Big Deal Identity werk took her from burnout to making more money than ever…

💅 without changing her strate

@emilienutley was stuck in a corporate job she hated, charging £1 for budgeting workshops, and feeling paralysed by the idea of shifting direction.

She had 25K followers - but felt misaligned and bogged down.

Inside our Big Deal Identity werk

PRIVACY

💗Don’t be a stranger💗

T’s & C’s

The stories and results you'll see on this site? They're all from real people I've worked with - no made-up success stories here. But here's the thing: these results aren't typical, and I'm not promising you'll get the same outcomes.
The clients featured here are pretty incredible humans who showed up ready to do the work. They were willing to get uncomfortable, try new things, and make this a real priority in their lives. Did they mess up sometimes? Of course! We all do. But they picked themselves back up and kept going.
Some of these folks saw results quickly, others took months to get where they wanted to be. Everyone's journey looks different, and that's totally normal.
These results are based on what my clients have shared with me about their experiences. I haven't gone out and fact-checked every single number or outcome - I'm trusting what they've told me.
Your results will depend on you - how much effort you put in, your starting point, your circumstances, and honestly, a bunch of other stuff that's completely out of my control. I can't guarantee you'll get the same results as anyone else, because you're not anyone else.
What I can promise is that if you do the work and stay committed, you'll be setting yourself up for the best possible chance at success.