Why I'm Not Doing Black Friday Coaching Deals (And What I'm Doing Instead)
Every November, the noise about Black Friday gets louder. And every November, the coaching industry turns into a circus of countdown timers, disappearing bonuses, and £10k programmes suddenly sold for £17—like they've been reduced in the supermarket 'whoops' aisle.
This year, I'm opting out.
Not because I think Black Friday is wrong. But because I believe in women making informed decisions, not panic-buying more information they don't need.
And more importantly? Because I respect you too much to play games with you.
Identity coaching isn't an impulse purchase. It shouldn't be treated like one.
The Problem With Black Friday Coaching Deals
Let's be honest: most Black Friday offers in the online space are designed to trigger FOMO, not change. They rely on manufactured urgency, pressure disguised as opportunity, scarcity that isn't real, and "buy now or regret it forever" energy.
Fine for microwaves. Not for identity recalibration.
Identity work requires a completely different frequency. It needs space, honesty, self-awareness, and a willingness to back yourself. Not a flashing banner screaming "this expires in 12 minutes" while you're deciding if it's worth skipping your kid's swimming lesson for another programme (even if Brenda's throwing in a night with Bradley Cooper as a bonus).
You can't discount your way into a new identity. You have to decide your way into one.
The Audacity Advantage: Identity Work Is for the Strategically Savvy
Here's what most people don't say out loud: most women aren't plateaued because they need another strategy. They're plateaued because they've outgrown the version of themselves that built their current results.
She's got the receipts. The framework. The funnels that convert. She's done B-School. She knows how to scale. But she's still refreshing her inbox like it owes her something—because deep down, she doesn't believe she's the woman who gets to have what she actually wants.
Her business has hit the ceiling of who she believes she is.
What changes that? Audacity. Self-trust. A recalibrated identity. That's the Audacity Advantage. And that work doesn't need urgency tactics. It needs presence.
Your next level isn't found in another strategy course. You've been around the block a few times. You know what works. Your edge now? It's your audacity. It's who you are when you stop playing small and start backing yourself fully. That's what identity work unlocks. And that work doesn't need a countdown timer—it needs your full, conscious commitment.
Why I'm Not Playing the Player (And What That Says About You)
The women I work with are smart. They've used marketing psychology. They've built systems. They know when a countdown timer is trying to manipulate them. And I'm not here to insult your intelligence by dressing urgency up as opportunity.
That feels like trying to play the player. And you? You're too intelligent for that.
You don't need to be manipulated into transformation. You need to be invited into it—with respect, transparency, and the full recognition that you are a grown woman who can decide from power, not pressure.
I respect the women who are drawn to identity work. You've done therapy. You're emotionally intelligent. You've done the strategy work and navigated the messy middle of building something that you believe in. You know your business is a personal growth journey. I'm not going to insult that awareness by pretending you need a countdown timer to make a good decision.
The Incongruence of Urgency Tactics With Identity Work
Here's the thing that makes Black Friday particularly incongruent with identity coaching: my entire body of work is about helping you feel your most audacious, powerful self. It's about peer-to-peer transformation, not me preaching from a pedestal while you take notes.
It's about you recognising your own power, trusting your own knowing, and backing yourself without needing external validation.
So why would I entice you into that work by playing on your vulnerabilities? Why would I use scarcity and urgency—tactics designed to trigger fear and FOMO—to sell you work that's fundamentally about becoming unshakeable?
It doesn't make sense. It's not congruent. If I'm teaching you to trust yourself, to make decisions from your power, to stop letting external pressure dictate your choices... then I can't turn around and pressure you into working with me. That would be the opposite of the work itself.
A Note to Anyone Running Black Friday Deals: Go You
Let me be clear: if you're running a deal this Black Friday? Go you. I'm a woman's woman. I'm a people's champion. Some offers are meant to be discounted. Some businesses thrive on accessibility. This isn't a moral high ground.
But identity coaching is different. And for me, discounting it would undermine the depth of the work, attract the wrong energy, and disrespect the women who paid full price. I never want someone to feel icky about getting in at the "wrong time" or wonder if they should have just waited for a sale.
The women who work with me deserve to know that their investment is honoured, respected, and never devalued because of a date on the calendar. This work is sacred. It deserves full-body yeses—not split-second swipes.
What I'm Offering Instead: Identity Recalibration
On 26 November 2025, I'm hosting a live identity recalibration experience called: Who Does She Think She Is? (And yes—that title is intentional.)
This 60-minute session is for women who are stepping into a bigger 2026. The ones who are tired of following "proven" strategies that feel like straight-jackets. The ones who are sick of their inner critic pulling handbrakes every time they try to level up. If you're tired of pretending you're happy in a business you secretly want to phone in sick to—this room will feel like oxygen.
This isn't a blueprint. It's not a funnel hack. It's not a download. It's peer-to-peer identity work. You'll hear the inconvenient truths no one says out loud. And from women who've stopped getting in their own way and started leading with audacity instead.
You'll leave with real talk that makes you go "Oh thank god, it's not just me." You'll get a hit of the audacious identity you've been avoiding. And you'll walk away with the reminder you've been needing all year: audacity IS the strategy.
Zero income fantasies. Zero guru energy. Zero cliques. Just founders telling the truth about what it actually takes to grow.
If you're curious, come. Let's recalibrate your identity, not your shopping cart.
The Shift The Industry Needs
The coaching industry in 2025 is shifting. Women are tired of information overload, strategies that don't account for who they're becoming, and Black Friday deals that promise transformation but deliver overwhelm.
What's working instead? Identity-first work that addresses the self-trust issues preventing implementation, the confidence gaps keeping you playing small, and the identity misalignment between who you are and who your business needs you to be.
This is what Big Deal Identity coaching offers: transformation from the inside out, not just another strategy framework. And it's work that deserves your full, conscious, pressure-free decision. Not a panic-buy at 11:59pm on Black Friday.
[REGISTER FOR "WHO DOES SHE THINK SHE IS?" - TUESDAY 26 NOVEMBER 2025]
P.S. If the phrase "Who does she think she is?" makes you shrink or second-guess yourself—that's exactly why you need to be in this session. Because that phrase shouldn't make you small. It should make you smirk.