Why Information Overload Is keeping you stuck (And What Actually Works Instead)
A collective realisation is growing in the online business world in 2025: consuming more information about business growth is actually stalling progress. After 5 years coaching female founders, I've discovered there's a huge gap between information consumption and execution. Brilliant women know what they should be doing but lack the confidence to do it. Instead of addressing this confidence issue, they keep buying courses and strategies, moving further away from building self-trust. Here's the truth no one talks about: you can't fix an identity problem with someone else's business growth strategy. You already know what to do - the real work is trusting yourself enough to do it
What is Big Deal Identity Coaching? (Why Female Founders Need More Than strategy & Mindset Work)
"Tell your critic to f*ck off. Because they're wrong."
That's not something you'll hear in therapy. But it's exactly what my client—a clinical psychologist—needed to hear when her inner critic was spiralling about buying office furniture for her new practice.
Why Strategy Isn’t Enough: Build Your Big Deal Identity Stack
You’ve tried the strategies. Built the funnel. Watched the webinars. But if your results still feel underwhelming, it’s not because you missed a step—it’s because the formula wasn’t built for you. Most strategies ignore the emotional and energetic work required to actually implement at the level your next chapter demands. This isn’t about more information. It’s about integration. And it starts with your Big Deal Identity Stack.
Navigating the Trust Recession in Online Coaching: Opportunity or Threat?
The online business world isn’t broken — it’s just been flooded with fake urgency, recycled strategies, and a whole lotta disappointment. We’re in a Trust Recession, and while that might sound scary, it’s actually the best news for values-led business owners who are ready to stand out without selling out. This blog unpacks what’s really going on behind the scenes, why “strategy” alone isn’t cutting it anymore — and how your Big Deal Identity might just be the missing link between what you sell and who buys it.
“Who Does She Think She Is?” Why That Question Should Fuel You, Not Frighten You
Ever held back in your business because you didn’t want to be “too much”? This one’s for you. It’s time to turn “Who does she think she is?” into your favourite compliment — and move like the big f*cking deal you already are.