Why Strategy Isn’t Enough: Build Your Big Deal Identity Stack

You’ve got the Notion board. The funnel. You’ve thrown your hat into the Threads ring. But if we’re honest, something still isn’t landing.

You’ve built the business on paper, but you still don’t feel like you’ve ‘arrived’.

You know the moves. You’ve implemented the strategies. You’ve watched the modules, followed the formula, maybe even invested five figures in the container that promised to change everything.

And yet, you’re still plateauing.

Not because your price is too high. Not because your content isn’t clear. Not because the algorithm has it in for you.

But because they can feel when you’re not really in it.

Strategy isn’t the problem.

You being disconnected from your Big Deal Identity is.

The Real Fear

Most women think they’re scared of failure.

But what actually keeps them stuck is the fear of being seen succeeding—and being judged for it.

So they tone it down. They second-guess themselves. They shrink in real-time. They hide behind the branding, the quotes, the curated carousel posts. They look successful while quietly ghosting their own potential.

You call it being “grounded.” You call it being strategic.

But deep down, it’s a protection mechanism.

And that protection is costing you real visibility, real resonance, and real results.

Introducing: The Big Deal Identity Stack

This isn’t mindset fluff. And it’s not another productivity hack. The Big Deal Identity Stack is the unique set of rituals (don’t eyeroll me - call them a routine if you want!), decisions, visuals, and anchors that pull you back into the version of yourself who shows up fully, unapologetically, and audaciously.

For me? That stack includes monthly massages, because I’m the asset and I don’t perform well in a tense, undernourished body.

It includes branded nails, because I talk with my hands and they’re an extension of my message.

It includes power ballads in the car, because when I channel Cher or Taylor mid-chorus, something unlocks in my system that no strategy call ever could.

It includes a Zoom backdrop that actually reflects the brand I’ve built.

It includes a wardrobe that helps me shift out of mum mode and into business leader energy—because sometimes embodiment starts with earrings and a dopamine dress.

And yes, it includes swearing. Because if my tone is too much for someone, they’re not the right client for me—and I’d rather we both find that out early.

These aren’t surface-level habits. They’re foundational. They regulate me. They remind me who I am. They keep me calibrated to my own energy, not someone else’s template.

Your Stack Will Look Different. It Should.

What gets me into alignment won’t necessarily work for you. That’s the whole point.

Maybe you recalibrate through stillness. Maybe it’s a morning walk. Maybe it’s the corner table in your local café, a candlelit bath, a playlist that brings you home to yourself.

Whatever it is, you need to know it, own it, and build your business around it. Because your energy is what makes your offer magnetic. And when you’re not anchored in the version of you who can hold that offer? People can feel it.

They don’t need another sales page. They need to feel your self-trust before they buy.

And that’s not about being louder. It’s about being congruent.

Let’s Be Honest About the Industry

You’ve been sold the plug-and-play promise. Just apply this funnel. Just run this webinar. Just write these 12 emails. Success, we’re told, is one strategy away.

But for many of us—especially women who’ve built lives and identities before we ever built a brand—those strategies don’t land.

Not because we’re not smart enough or disciplined enough or “ready.”

But because they weren’t built with us in mind.

They weren’t built to consider how a woman’s nervous system responds to visibility. Or how her inner critic might hijack implementation. Or how she can know what to do, but still struggle to let herself be fully seen doing it.

That’s the resistance. That’s why you’ve invested in brilliant strategy and still not seen the results.

It’s not your fault.

It’s that most strategies are built assuming we all start from the same place—and we don’t.

So when you don’t get the results, you assume the problem is you. You feel shame. You look for a new solution. And you end up in the same loop again.

This is how even the most intelligent, accomplished women end up overmentored and under-integrated.

They keep looking for answers outside themselves.

But at a certain point, it’s not about more information.

It’s about integration.

The Strategy Is Not the Cake

Let’s call it what it is. The funnel, the email sequence, the launch calendar—these are ingredients. Important ones, sure. But they don’t make the cake.

You do.

You are the difference between a strategy that sits in a Google Drive and one that actually moves people.

You are the reason someone clicks “Buy Now” on a £5,000 offer without a single sales call.

You are the portal. The permission slip. The proof.

And if you’re not calibrated to your own power, your own voice, and your own self-concept? No funnel in the world will save it.

The Most Liberating Truth

Here’s what I want you to hear loud and clear: if you already know the basics—if you’ve got the foundations, the tech, the offer—the next move is not more strategy.

It’s you.

Not the watered-down, “professional” version.

Not the endlessly edited, pre-approved-for-Instagram version.

The real you.

The one who knows what keeps her in her power.
The one who moves audaciously even when it’s stretchy.
The one who backs herself without waiting for permission.

That version of you? She already exists.

She’s waiting for you to stop hiding behind what worked for someone else and start showing up from the inside out.

When you build your business from that place, the sales come. The clients come. The glow-up gets personal—and real.

Final Thought

You’re not stuck because you haven’t found the right formula. You’re stuck because you haven’t been taught how to trust yourself as the formula.

The Big Deal Identity Stack is not a gimmick. It’s probably the missing piece between the strategy you have and the results you’re not seeing yet.

So no, the funnel isn’t broken.
But it’s also not the cake.

You are.