“Who Does She Think She Is?” Why That Question Should Fuel You, Not Frighten You

Let’s talk about a phrase that can go and f*ck itself outta your business:

“Who does she think she is?”

You’ve heard it.
It’s made the hairs on the back of your neck stand up.
And if we’re being really honest… you’ve probably built whole chunks of your business around avoiding it.

Because heaven forbid you look like you actually believe in yourself.

If you’ve ever dimmed your light, dulled your magic, or second-guessed your brilliance so no one would say that about you —
You’re not broken.
You’ve just been conditioned.

But let’s flip the script.
What if that question wasn’t something to avoid…
But a sign you’re on the right f*cking track?

Where “Who Does She Think She Is?” Comes From (And Why It’s Nonsense)

This little phrase isn’t just a throwaway line.
It’s basically patriarchy’s greatest hit.

That phrase has been burned into our DNA as being something that stings.

It’s designed to keep women small, palatable, and a bit apologetic.
You can be successful — but not too successful.
Ambitious — but still humble.
Confident — but only if it doesn’t make other people uncomfortable.

So you stay quiet.
You second-guess your pricing.
You water down your brilliance in case someone somewhere thinks you're too much.

And it works.
Until it doesn’t.
Until you realise that the people who are doing the things you want to do?
The ones making serious money, having pinch-me moments, and walking into rooms like they own the place?

They’ve stopped caring if someone asks:

“Who does she think she is?”
Because their answer is:
“Exactly who I know I am.”

What My Clients Do When That Fear Shows Up

Here’s what I’ve seen in the women I work with — the ones in their Big Deal Era.

When they hear that question?
Or feel the fear of it creeping in?

They don’t shrink.
They smirk.
They say:

“F*cking watch me.”

Because they’re not running their business from their inner people-pleaser.
They’re owning their Big Deal Identity — and she doesn’t need external approval.

When you calibrate to that version of you, things shift fast:

• You show up boldly — even when your inner critic throws a tantrum.

• You sell without shame — because you finally see your own brilliance.

• You raise your prices — and your energy, too.

• You stop apologising for taking up space — because you know it’s yours.

Let’s Call It What It Is: Fear of Being “Too Much”

If you're still:

• Holding back on talking about your offer

• Cringing when someone compliments your work

• Avoiding visibility because you're worried it’ll make someone roll their eyes…

You’re not lazy.
You’re not flaky.
You’re just still running your business through a lens of “please don’t think I’m full of myself.”

But here’s the truth:

That fear?
It’s boring now.
It’s costing you actual money.
And it’s not keeping you safe — it’s keeping you stuck.

Reclaim the Phrase. Make It a Compliment.

Let’s rewrite the rulebook.

“Who does she think she is?”

✨ She’s a woman who knows her value.
✨ She’s building a business that funds her dream life.
✨ She’s done contorting herself for approval.
✨ She’s not trying to be liked — she’s here to be legendary.

You didn’t come all this way to tone it down.

You're not here to be polite.
You're here to make an impact.

And if someone gets triggered by your power, your pricing, or your presence?

They’re not your people.

Let them whisper.
Let them eye-roll.
You’re the one calling in the pinch-me moments while they’re still performing modesty like it’s a full-time job.

So… Who Do You Think You Are?

You’re a big f*cking deal.
And it’s time the world knew it.

This isn’t about arrogance.
It’s about accuracy.

When you own your Big Deal Identity, everything changes:

• Your content hits harder.

• Your confidence becomes contagious.

• Your dream clients feel it — and want in.

Because people don’t buy your offer.
They buy how you see yourself while you sell it.

Final Word: Say It With Me

“Who does she think she is?”

Say it.
Own it.
Tattoo it on your energy.

Because it’s not an insult anymore.
It’s a f*cking recognition.

And darling, you’ve earned it.

Ready to move like the woman who knows she’s a big f*cking deal?

👉 Join The Front Row — my unapologetic email list for women who are done playing small. You’ll get spicy pep talks, behind-the-scenes gold, and first dibs on the stuff that sells out fast.

No spam. No fluff. Just bold reminders of who the hell you are.

It’s free. It’s fierce. And it’s where you belong.