Why Information Overload Is keeping you stuck (And What Actually Works Instead)

In a corner of the internet in 2025, a collective realisation is growing.

On Monday I posted something along the lines of ‘PLOT TWIST. I think that there comes a point in your business when buying and consuming even more information about ‘growing your business’ actually stalls your growth.’

I got instant replies of people saying ‘YES!’, and I even got an ‘I FEEL CALLED OUT’.

What I’ve noticed after 5 years of being in the online business industry is that there is a huge gap between information consumption and execution. So many brilliant women know what they should be doing, but they don’t have the confidence to do it. Instead of addressing the confidence and self-trust issue (which often feels too big to tackle). Their daily scroll and inbox trip convinces them that they need yet more information from whomever sounds shouts the loudest.

Their bank accounts taking yet another hit on whichever offer is the most tantalising (no shame, I’ve got the t-shirt and the logins for courses I can’t even remember buying). There is not a point in this where they consider that the answer to what they’re looking for to build their business to dizzying new heights isn’t actually to be found in a shiny client portal, a snackable training video or even in a ‘close proximity’ mastermind.

It’s actually to be found in the confidence and trust in themselves that they’re lacking.

You might not wana hear this but:

You're not stalling because you don't know what to do.

You're stalling because you the gap between where you are now and what you want isn’t satiated by someone elses information. It’s filled by you feeling confident enough to do what YOU ALREADY KNOW you should do.

The Information TRAP That's Actually Sabotaging Your Success

We’re all feeling it. We open our phones or emails and we are bombarded with really good messaging essentially telling us that our business is broken and we need to buy this thing to fix it. I went on holiday recently, and despite having a pretty successful business - the more time I spent on my sun lounger looking at my phone the more bereft I felt. And the more angry I got for all of the other brilliant women trying to make their corner of the internet shine while being constantly fed a narrative of your way sucks pet, do it my way instead (and if you buy it now you get a bonus worksheet made in Canva worth £8k).

So they buy the big promises and end up with more business growth strategies than they could implement in three lifetimes. More frameworks than IKEA has meatballs. More "proven systems" bookmarked than they'll ever actually use.

And yet they keep consuming. Keep searching for that magic piece of information that's going to be THE answer.

Plot twist: You already ARE the answer.

But here's what's really happening, and I see this with nearly every woman in my world. That constant consumption isn't helping you grow. It's actually keeping you small. Like really small.

Why Over-Consumption Dilutes Your Own Knowing

Let's be brutally honest about what happens when you keep feeding the information addiction (and trust me, I've been there myself – I bought 2 high ticket group coaching programmes that were basically the same thing on the inside - my hubby LOVED me for that - NOT!):

It dilutes your own knowing. Every new "expert" opinion makes you second-guess the instincts that got you this far. You start feeling wobbly about what you are putting out into the world. Also morphing into your mentor or other people you’re consuming on line is never going to end well. You are your USP darling.

It creates analysis paralysis. When you've got seventeen different "proven methods" rattling around your head, making any decision becomes impossible. So you... don't. You stay exactly where you are. Stuck like a sweet (with the word ‘overwhelmed’ printed on it) in your hair.

It becomes procrastination with a pretty bow on it. Buying something gives a hell of a dopamine hit (just watch me in TK Maxx?!). Consuming information feels like progress. Feels productive. But it's not action, is it? It is PASSIVE ACTION, that ain’t going to get you anywhere. It's the business equivalent of doing what my hubby has done and buying the Peloton (including all of the gear) going on it twice and now using it as a clothes horse (yes I am saving this fact to hit him with at an appropriate moment).

It keeps you playing small. Because if you're always learning, you never have to risk failing. If you're always preparing, you’re never ready for your showtime. If information was all it really took, we’d all be annoying people with our Stripe screenshots while we’re round a pool in Thailand.

It is self-sabotage dressed up as strategy. Your inner critic LOVES that you don’t feel ready so you keep buying more information - it’s literally chuckling to itself and rubbing its hands together in a very creepy way. "Excellent," it cackles, "she thinks she's being productive while staying exactly where she is. Just how I like it."

When Strategy Becomes Self-Protection

Let's call this what it really is, shall we?

That course you bought about "authentic selling"? You didn't need to learn how to sell authentically. You needed the confidence to sell like the big f*cking deal you already are.

That masterclass on "scaling to six figures"? You didn't need more tactics. You needed to trust yourself enough to actually implement the ones you already know work. The ones gathering digital dust in your Downloads folder.

That workshop on "finding your voice"? (I'm rolling my eyes so hard I can see my brain.) Darling, you already have a voice. You just haven't been willing to use it at full volume. Probably because some part of you is worried about what Tracy that you went to school with might think if she sees your Facebook post.

The truth is: once you've got the basics down, more information isn't the solution. More confidence is.

More willingness to back yourself. More commitment to showing up consistently, even when it feels stretchy AF and your inner critic is on one.

The Real Question You Need to Ask Yourself

Instead of "What business growth strategy am I missing?" try asking:

"What would [your name] in her big deal energy be doing right now?"

Because that's what this is really about, isn't it?

It's not about finding the perfect framework or the right guru or the magical three-step system that's going to transform everything overnight.

It's about owning the fact that you're already a Big Deal. (Yes, even if you're reading this in your pyjamas with yesterday's mascara still on.)

It's about showing up consistently with what you've already got.

It's about selling your offers like you actually believe in them. (Because you do, don't you? Please tell me you do.)

What Actually Moves the Needle in Your Business

Want to know what's going to grow your business more than any course, any mentor, any "I help coaches and service providers make 6 figures" strategy?

Big Deal Energy. The kind that shows up in how you price your work, how you walk into a room of strangers, how you make opportunities happen for yourself.

Managing your mind. Not in a fluffy entrepreneur CEO mindset journalling way. In a "my brain is gonna talk shit to me and I am not going to let it be my business coach" way.

Trust. In your vision, your offers, your prices. Not wavering every time someone suggests you should be doing something their way.

The women who are hitting their biggest months aren't the ones with the shiniest strategies.

They're the ones who decided to back themselves, fully and unapologetically.

They're the ones who stopped outsourcing their self-belief to the next course creator with the biggest Facebook ads budget.

Let's Be Honest About What You're Really Buying

Here's what I've noticed after years of coaching women in business (there are patterns, spirals and loops):

When someone keeps investing in more information, more strategies, more "proven systems" — they're not actually trying to buy knowledge.

They're trying to buy belief in themselves.

But here's the thing: you can't outsource that. You can't download self-trust from a Teachable course. You can't template your way into Big Deal Energy or get it from a $7 a monthChat GPT membership (I saw someone actually selling that LOLS). You can't funnel-hack your way into knowing you're worth what you're charging.

Those things? They come from within. They come from deciding to trust yourself, even when you don't feel ready. Especially when you don't feel ready.

The Strategy Is Not the Cake

Let's call it what it is. The funnel, the email sequence, the launch calendar, the social media strategy — these are ingredients. Important ones, sure. But they don't make the cake.

You do.

Your energy. Your confidence. Your willingness to show up as the woman who belongs in the room she's already built.

Most strategies are built assuming we all start from the same place — and we don't.

They don't consider how a woman's nervous system responds to visibility. Or how her inner critic might hijack implementation. Or how she can know exactly what to do, but keep herself so busy procrasti-faffing that she never does the thing that would make the biggest difference.

That's why you can have brilliant strategy and still not see the results. It's not your fault. It's that the foundation — your Big Deal Identity — hasn't caught up yet.

Your Permission Slip to Stop

So here's your permission slip to stop. Proper stop.

Stop buying courses you won't finish. (Yes, even the ones with the gorgeous sales pages and the woman who looks like she's got her life sorted.)

Stop following every "business expert" with the biggest too good to be true promises.

Stop looking for validation that you're doing it "right."

You already know what to do.

The question is: are you willing to trust yourself enough to do it?

Are you ready to bet on yourself instead of betting on the next big strategy?

Because I promise you, the most profitable thing you can invest in right now isn't another course about business growth.

It's becoming the woman who believes she deserves everything she's working towards. And then showing up like her. Every single day.

Even when it feels stretchy. Even when your inner critic pipes up with its greatest hits. Even when you're not sure if you're doing it "right." (Spoiler alert: there is no right. There's just your way.)

YOU ARE THE SOLUTION YOU’VE BEEN SCROLLING FOR.

You can’t fix an identity problem with someone elses business growth strategy.

You knew what to do months ago, the fact that you haven’t done it yet? It’s because your self-perception is off. You still perceive yourself to be the you who started this business.

But the moment you update your self-perception and own the fact you’re a big deal, everything shifts. Like, everything.

And the positive changes and pinch-me moments happen so f*cking fast - its like your heart has been waiting for this permission slip it’s whole life.

Not because you finally found the right strategy.

But because you finally found yourself.

And that, my darling, is when the magic happens. That's when your business stops feeling like hard work and starts feeling like the natural extension of who you are.

That's when clients stop feeling like they're doing you a favour and start feeling grateful they found you.

That's when you stop second-guessing every decision and start moving with the confidence of someone who knows exactly what she's doing.

Even when you don't. Especially when you don't.

Ready to stop consuming and start trusting yourself? My Big Deal Bundle contains eight potent audio recalibrations designed to flip the switch when self-doubt creeps in and help you move like the big fcking deal you already are. Because sometimes the best investment isn't another strategy — it's remembering who you are.*