I'm holding your hand while you open your emails and see yet another win that isn't yours. Another Stripe notification showcasing someone else making the money that you felt closer to making last year than you do now.

I'm holding your hand while you write that post that hardly anyone will see. I'm holding your hand while you choose an outfit for the video that you'll re-record 15 times.

I'm holding your hand while you sit on group coaching calls with people that sit firmly in the spotlight while you stay on the sidelines, and burst into tears when the call ends.

A collective realisation is growing in the online business world in 2025: consuming more information about business growth is actually stalling progress. After 5 years coaching female founders, I've discovered there's a huge gap between information consumption and execution. Brilliant women know what they should be doing but lack the confidence to do it. Instead of addressing this confidence issue, they keep buying courses and strategies, moving further away from building self-trust. Here's the truth no one talks about: you can't fix an identity problem with someone else's business growth strategy. You already know what to do - the real work is trusting yourself enough to do it