A collective realisation is growing in the online business world in 2025: consuming more information about business growth is actually stalling progress. After 5 years coaching female founders, I've discovered there's a huge gap between information consumption and execution. Brilliant women know what they should be doing but lack the confidence to do it. Instead of addressing this confidence issue, they keep buying courses and strategies, moving further away from building self-trust. Here's the truth no one talks about: you can't fix an identity problem with someone else's business growth strategy. You already know what to do - the real work is trusting yourself enough to do it

"Tell your critic to f*ck off. Because they're wrong."

That's not something you'll hear in therapy. But it's exactly what my client—a clinical psychologist—needed to hear when her inner critic was spiralling about buying office furniture for her new practice.