Why I Don’t Build Long Containers

A note on how this work is deliberately designed.

I could have made £20K more this year. Easily.

When I created The Audacity Advantage, I could have packaged it as a 6-month program. Added loads of calls. Tons of support. Made it a £10K container.

That's what you're "supposed" to do, right? The longer people stay in your world, the more valuable it is. The more touchpoints, the better the transformation.

But I've seen people change the trajectory of their entire business and life after a 2-hour conversation with me.

So I'm not about to create overstuffed, overloaded containers just because it would make me more money.

Here's the thing nobody wants to say out loud: there's a fine line between a container that contains you and a container that sets you free.

And for some people - especially ambitious women who are vulnerable to their headfuckery and seeking external validation - staying in long-term containers keeps them dependent instead of sovereign.

Here’s what I could do (but won't):

  • Create 6-month programs that keep people close so they stay in my orbit longer

  • Build a business model where the more hand-holding I provide, the more money I make

  • Keep brilliant women in tight frameworks where they're so busy following my strategy they never develop their own

  • Make it comfortable for people to stay and seek my validation instead of backing themselves

Here’s what I actually do:

  • Work that changes something fundamental. Like a brain cleanse. Not a book you read and forget about

  • Create transformation that happens fast because women don't need 6 months to start backing themselves - they need the identity shift that lets them move NOW

  • Help women become sovereign, audacious, in their big deal identity - which means they need to LEAVE my container, not stay in it

  • Pull out people's best ideas without making it the Leanne show

This costs me money.

I could easily charge £10K+ for extended containers. Some people would even want that extra accountability and hand-holding.

But my conviction is this: women in online business move faster when they're sovereign.

And you can't become a leader while you're following someone else.

Here’s what I stand against:

  • The business model that profits from keeping clients dependent

  • Long-term containers that keep brilliant women stuck in someone else's framework instead of trusting their own

  • The belief that transformation takes 6 months when sometimes it takes 2 hours and a woman ready to back herself

  • Programs designed to make YOU money instead of set THEM free

Here’s what I stand for:

  • Transformation that creates sovereignty, not dependency

  • Work that changes your identity fast so you can move faster

  • Women who become leaders of their own audacious lives - which means they outgrow me, not cling to me

And here's what I can promise when you work with me:

You're gonna feel like you can actually do the thing. You're gonna have way less headfuckery dragging you down. You're gonna feel excited about what you're building.

Why can I promise this?

Because every person I've worked with develops an awareness of their headfuckery that lets them say "say what you want, I'm not listening, and I’m certainly not taking direction from you."

And that changes everything.

Not because I kept them in my container longer. But because I helped them step into their big deal identity faster.

A principle isn't a principle until it costs you money.

And this one costs me the extended programs, the recurring revenue, the £10K offers that would keep people orbiting me for months.

But what I get instead? Women who transform fast, back themselves hard, and build audacious businesses without needing my validation.

And that's worth more than easy money.


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Why I'm Not Doing Black Friday Coaching Deals (And What I'm Doing Instead)