I've been coaching for 6 years. Hundreds of women from all over the world. And I see the same thing every single time. Brilliant women would rather lick a nettle than own how brilliant they are. Here's what's actually going on — and what to do instead.

"Tell your critic to f*ck off. Because they're wrong."

That's not something you'll hear in therapy. But it's exactly what my client—a clinical psychologist—needed to hear when her inner critic was spiralling about buying office furniture for her new practice.